Distinctive Features Of Advertising Discourse

Authors

  • Kamola Yusupova Doctoral Candidate, Institute of the Uzbek Language, Literature and Folklore, Academy of Sciences of the Republic of Uzbekistan, Uzbekistan

Keywords:

Modern advertising, advertising discourse, consumer, product

Abstract

This article demonstrates, through scholarly analysis, that advertising has become not only a means of transmitting information about goods and services, but also a powerful force shaping societal values, ideals, and lifestyles—one of its key distinctive features.

References

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Bulatova, E. V. (2011). Discursive forms of advertising. Journalism and Mass Communications, 1, 1–5.

Trubnikova, N. V., & Savelyeva, O. O. (2019). General history of advertising. Moscow: Dashkov & Co.

Pyadysheva, T. G. (2011). Advertising communication as the multiplication of values in modern society. Socio-Economic Phenomena and Processes, 8, 170–173.

Nikitin, D. V. (2012). Advertising and informational activity as a phenomenon of modern culture (Abstract of PhD dissertation in Cultural Studies). Saransk.

Znakov, V. V. (1999). Psychology of understanding truth. Saint Petersburg.

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Published

2025-11-30