PROFESSIONAL ETHICAL NORMS OF PR MANAGER ACTIVITY
Keywords:
Public relations (PR), ethical norms, professional conductAbstract
Public Relations (PR) managers play a pivotal role in shaping the image and reputation of organizations. As such, their activities are governed not only by legal requirements but also by professional ethical norms that ensure responsible and trustworthy communication. This article examines the key ethical principles that underpin the practice of PR management, drawing on international standards and codes of conduct.
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Ratković, M., Grubić, G., & Marković, J. (2012). Ethics in Public Relations. International journal of economics and law: scientific magazine reflecting trends in law, economics and management, 6(6).
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This work is licensed under a Creative Commons Attribution 4.0 International License.
