THE ROLE OF PR IN THE FIELD OF MANAGEMENT

Authors

  • Esengeldieva Asem Yuriy Qizi Karakalpak State University, Faculty Of Karakalpak Philology And Journalism, 2nd Year Student Of The Specialty Public Relations, Uzbekistan

Keywords:

Digital transformation, data-driven decision making personalized communication, authenticity and transparency

Abstract

This article aims to delve into the multifaceted significance of public relations within the realm of modern management. By examining the ways in which PR influences organizational dynamics, shapes public perception, and fosters sustainable relationships, we will uncover the indispensable role that PR plays in driving strategic decision-making and enhancing overall business performance.

References

Botan, C. H., & Taylor, M. (2004). Public relations: State of the field. Journal of communication, 54(4), 645-661.

Hutton, J. G., Goodman, M. B., Alexander, J. B., & Genest, C. M. (2001). Reputation management: the new face of corporate public relations?. Public relations review, 27(3), 247-261.

Hutton, J. G. (1999). The definition, dimensions, and domain of public relations. Public relations review, 25(2), 199-214.

Ledingham, J. A., & Bruning, S. D. (2000). Public relations as relationship management: A relational approach to the study and practice of public relations. Routledge.

Vergara-Temprado, J., Miltenberger, A. K., Furtado, K., Grosvenor, D. P., Shipway, B. J., Hill, A. A., ... & Carslaw, K. S. (2018). Strong control of Southern Ocean cloud reflectivity by ice-nucleating particles. Proceedings of the National Academy of Sciences, 115(11), 2687-2692.

Downloads

Published

2024-05-31

Issue

Vol. 4 No. 05 (2024): Volume 04 Issue 05

Section

Articles

License

Copyright (c) 2024 Esengeldieva Asem Yuriy Qizi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.