The Transformation of Moral Norms in The Context of the 'Overton Window' Theory: The Role of Media and Creators

Abstract

This article analyzes how moral norms in society are changing based on the theory of the "Overton Window." In particular, it compares the shifting process of moral standards as reflected in mass media, cinema, and internet platforms with theoretical approaches. The article explains the expansion or weakening of social values and moral boundaries observed in modern media content through the stages of Overton’s theory. These transformations are also examined more deeply using examples from the local media context.