Ways of Increasing Competitiveness of Tv Industry Enterprises Based on Green Innovations

Abstract

This article explores how TV industry enterprises can enhance competitiveness through green innovations. Key strategies include adopting energy-efficient technologies, using sustainable supply chains, integrating renewable energy, and leveraging digital tools like AI and IoT. Green marketing, eco-friendly product design, and compliance with environmental standards also play a crucial role. These approaches not only reduce environmental impact but also offer economic and strategic advantages in a rapidly evolving market.